Gem: sport first, always

Gem's relationship with sport goes back further than PRO | ORA does. She ran competitively at national level, then moved into kitesurfing, where she was sponsored and set a Guinness World Record for kitesurfing the English Channel.

Alongside that, she built a career in the luxury sector, working closely with world-class athletes. Between the two worlds, sport at its most demanding and luxury at its most exacting, she developed a sharp eye for detail and a growing conviction that sportswear did not have to choose between the two. It could perform and it could be considered.

That conviction is the other half of PRO | ORA.

You can read the fuller story of PRO | ORA, and what we build differently, on our Our Story page.